Preheat the oven to 400°F.
Stir together the brown sugar, chili powder, coffee, paprika, 2 teaspoons of salt, and the black pepper in a small bowl to combine.
Meanwhile, heat the olive oil in a large skillet over medium-high heat.
Rub the coffee mixture all over the steaks, covering completely.
Sear the steaks for about 2 minutes per side, until a golden brown crust forms.
Transfer to the oven and cook for 5 to 7 minutes, until the meat registers 125°F on a meat thermometer.
Transfer the steaks to a cutting board and let rest for 10 minutes.